The Nedbank Business Accelerator Campaign with 702 celebrates entrepreneurs who build the businesses that South Africa needs. We want to help successful, established entrepreneurships get to the next level by giving business owners the opportunity to share their stories and insights on air. As a result, South Africaís most influential audience will be talking and acting in favour of your business. They want South Africa to work and have the capability to make it happen! Business growth specialist, Pavlo Phitidis works with business owners and will also help you to make key changes necessary to accelerate your business.
Once you have a clear sense of who your customers are, how to service them and a System of Delivery in place, you are ready to employ responsibly and effectively. Think about it, we mostly employ people to do a job. What is that job, what are the activities that that job should perform, can they be measured, whatís a fair salary for that job? These questions are seldom asked and answered when we, under pressure with too many things to do, reach out for help and employ someone who we hope is right. And they are often wrong. How do you employ the right people to do the right thing at the right time and at the right price when you build your business into an Asset of Value?
Putting all your eggs into one basket is not a wise business strategy. The environment of business today is so unpredictable, one stumble and you trip and fall Ė all your eggs broken. A risk managed business is one that has multiple customers, that enjoy being served by your business and are found in different sectors. Should one sector struggle, the customers in the other sectors keep you going. Itís also business that has no customer responsible for more than 10% of your revenues. Should they stop using you for whatever reason, your business continues. Imagine if they were responsible for half your revenues? With a risk managed revenue profile in play in your business, it makes you a price maker, rather than a price taker in the event of a sale and has a huge impact on your business valuation.
Are you building a business asset or have you simply built your business into a job for yourself? Itís easy to test. If your business cannot function without you being there, thatís a job. If it can function without you for 3 or 4 weeks, itís likely an asset. The difference between them are business systems. The activities that enable your business to generate customersí enquiries, win over customers and serve them in a manner that they stay are examples of systems. This is called a System of Delivery and its impact on your business valuation is profound.
The first lever of valuation, how far into the future will my business generate revenues, is answered by defining who the customer you serve is! How do you find these customers and more importantly, once you find them, how do figure out how to get them to buy and stay with you?
When you build your business into an Asset of Value, understanding how to measure your progress towards this goal is important. To do this, you need to understand how your business would be valued by a buyer. This could be a private buyer or corporate buyer, an investor or, if passing it onto the next generation, family or staff through a management buy-out. Understanding how valuation works, gives you control over the future value of your business. There are three levers that you can ďpullĒ to get your business valuation right. What are these levers, how to I build them into my business and what impact will they have on building my Asset of Value.
Every business owner invests time, money and effort into building their business. Whilst passion is important in achieving this, itís not enough. The purpose behind this investment should be clearly stated and that is to build your business into an Asset of Value. What is an Asset of Value, why is this important, how do you do it and what will you gain from it!