CapeTalk

Country Careers & FarmGate

Biography

Country roads may take you home, but if you’re looking for a country job, you need to visit Claire Bennette’s Country Careers business. Having worked as an HR manager with Makro for eight years, as well as having owned her own recruitment business for a further five, Claire is well positioned to provide a country job service. She has been co-owner of Country Careers, which is an advertising venue for country jobs, since 2006 and has also recently launched sister Website FarmGate - a venue for serious small producers of homemade, handmade and home-grown products. Country Careers specialises in advertising positions in country areas, where it is often more difficult to source quality candidates. Claire points out that her company has a strong footprint in the country areas, especially the Cape Winelands, and attracts good candidates without the large volumes of unsuitable applicants that come through the large metropolitan job portals. At the same time, she adds, the biggest challenge for the business has been and remains effectively reaching a market which is widely distributed around South Africa. She believes that Country Careers simply requires more exposure. With no budget for advertising and marketing, the business is forced to be creative, focusing on free media exposure, as well as linking to relevant Websites, organisations and businesses. Since exposure, through advertising, marketing and brand management, is key to future success, along with superior technical input and good operational management, Claire says that to grow the business, she particularly requires specialist assistance in creative marketing and technical ideas.