The sun is the single greatest power source known to man, yet very few people make practical use of it. In these energy constrained times, it is particularly strange the businesses and consumers fail to explore alternative energy avenues. Perhaps, says Tony Geldenhuys, owner of Solarent, it is because of the perception that solar solutions are overly expensive – Solarent, he explains, exists to prove them wrong!The business provides an energy saving solar system on a rent-to-own basis. Tony says that his company makes the process of fitting a solar solution to a client’s roof, thereby reducing their monthly electricity bill, easy, simple and fun.He has always seen himself as an ‘opportunist’ entrepreneur, someone who identifies and takes the gap in the market. In this instance, he noticed the slow but steady swing towards eco-friendly solutions and energy saving devices around four years ago. Solarent, adds Tony, was designed to help customers save money, while also making solar easy for them to understand and access.As one of a number of solar service providers in the market, he suggests that what differentiates Solarent is the quality of its installation, the superiority of its product and the fact that any customer challenges are immediately sorted out. In fact, he says, we never leave a client without sorting all his issues out.Looking forward, Tony is aiming to build a stable, financially secure business that has steady growth, all while still having fun. His aim is to be the top solar provider when it comes to service and product while at the same time creating wealth for his employees and contributing something meaningful to the economy and the country.