When it comes to shoes, no one understands the link between style and comfort better than the ladies. Isabelle Steiger, owner of Think! Shoes SA, is a self-confessed ‘shoe junkie’ who has always been passionate about footwear. Thus, her move into selling both ladies and mens stylish orthopaedic health shoes some five years ago was merely a continuation of a long love affair with shoes.Isabelle now owns two stores in Cape Town – in the V&A Waterfront and the Cape Quarter – and she also sells wholesale on a smaller scale to a number of boutiques. She is quick to point out that the entire philosophy behind this brand, namely its focus on eco, health and consciousness, completely agrees with her own viewpoints of life.She adds that her entire professional life prepared her for the tasks that she now has to deal with. She has a commercial diploma, served as a global tour leader and later a local tour guide, and has experience as an events organiser and manager. This means she has all the right attributes for a successful entrepreneur: business skills, public relations knowledge and skills with people, marketing and organising.She is particularly proud of the shoes she sells, as these are extremely comfortable and more importantly, look good and are of high quality. She says that her customers are mostly of the repeat variety, since once you start wearing Think! you come back for more. Her next goal is to replicate her Cape Town success in a Johannesburg-based outlet, before looking at potentially franchising the product into all major cities in SA.