Flaura is a company that offers dignified coffins which are designed to leave as little impact on the environment as possible. These hand woven willow coffins and ash caskets are complimented by laser-engraved name plaques made from bamboo. Customers choose Flaura products as they are both environmentally friendlier and offer a ‘softer’ look.Born out of entrepreneur Neil Ferguson’s own family bereavement – when his mother passed away, her request was for a no-fuss funeral – Flaura supplies natural and environmentally sustainable coffins to the funeral industry. Describing himself as a ‘people’s person’, Neil says that his attention to detail and keen eye for customer service have quickly built his reputation for reliability.“Nothing less than 100% is good enough and so I always strive to go the extra mile for my customers. Having experienced bereavement myself, I know how desperate families are to ensure that the wishes of their departed loved ones are met when planning their funerals,” he says.Neil says that he has big ambitions for his business. His goal is to begin supplying the major funeral homes with his eco-friendly range through a bulk order arrangement. He adds that another big step will be to progress to a point where his products are made in SA, rather than being imported.