Launching your own business in what is a globally competitive industry is bound to lead to some animated discussions with colleagues, at the very least. Sea Monster Entertainment, Glenn Gillis’ company, takes such animation to a whole new level, telling as it does visual stories by creating digital content and experiences, using animation and games, to entertain, brand and educate. Glenn says the business provides animation, gaming and e-learning services to a number of leading corporates in SA, as well as to NGOs and government agencies. It also develops apps and games for end consumers. These, he says, are delivered via apps, the Web, broadcast media and Augmented Reality (AR). He adds that one of its core offerings is 2D animation, with a focus on TV series, films, and explainers, while the company also specialises in game design for casual games as well as gamification. Sea Monster has a proven ability to deliver quality work systematically, on time and over long periods, to both local and international audiences, he states. Moreover, its services are very on trend, since the rise of digital media is increasing exponentially across the globe. In fact, says Glenn, the increasing global demand for engaging and interactive content is his main target, as he wants to prove that South Africans can compete internationally in the game and animation space, while still bringing their own voice and unique humour and narrative to the market. Already, he believes, Sea Monster is well positioned in this regard, as it provides fully cross-platform services with regards to animation, games and augmented reality. He has determined that future success will be built on continuous innovation and seeking out new customers to partner with.